What Small Biz Customers Have To Say About Doing Business On The Web
At EZ Website Builders (EZWB.com) we recently conducted a survey of our small business customers and found that most are finding the web to be a stable way to generate revenue… despite recent economic conditions. Here's what our small business customers (who responded to the survey) had to say.
EZ Website Builders recently asked our small business customers to give us their thoughts about doing business on the web. This survey examined web strategy trends from among its small business customers. It was conducted over a thirty day period, from April 1st to April 30th, 2008. The findings revealed that despite slumping economic conditions, most small business customers that participated in the survey do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization (SEO) and e-mail marketing to expand their business.
We received replies from more than 200 of our small business customers, 70% of which responded that they are an owner or partner of a small business. Here are some of our key findings from the survey:
55% of respondents have registered more than one domain name for their business
40% saw more than a quarter of their total revenue from web sales
20% don't know how much revenue they are getting through their website
Approximately 70% of the respondents don't expect their web revenue to decline despite economic conditions. (35% expect more revenue and 35% expect about the same revenue)
When asked, "What area of technology are you most likely to invest in over the next year?" The three answers were: Website Design (50%), SEO (30%), and E-mail Marketing (20%)
EZ Website Builders summed up our survey: Having a website has become more than a luxury for small businesses and entrepreneurs, it is a necessity. Our small business customers know that investing in a great website is a more effective way to reach potential customers and stay in contact with existing clients. The response to our survey shows the result of this investment, as a majority of customers expect no decline… and many expect growth… in their web revenues over the next year. I guess it just goes to show that a little investment in getting your business on the web can go a long way!
